VANK created digital posters requesting the revision of Olympic Charter Rule 50(2).

The Olympics, a place of harmony to confirm peace and solidarity of the people around the world, have been degenerated into a product by the IOC.

The IOC is arbitrarily interpreting and executing the Olympic Charter to suit the tastes of the sponsors of the Games in order to better sell the “product” named Olympics.

It is not an exaggeration. It can be verified by the attitude of the IOC interpreting the Rule 50(2) of the Olympic Charter.

The Rule 50(2) prescribes that ‘No kind of demonstration or political, religious or racial propaganda is permitted in any Olympic sites, venues or other areas.’

In fact, “political action’ can be any action that expresses an idea or opinion.

Based on the regulation, the IOC is arbitrarily limiting freedom of expression.

The IOC does not care about the Olympic Spirit, silences any expressions that might be uncomfortable for sponsors, and allows for expressions that only sponsors would like.

In the 2018 Pyeongchang Winter Olympics, Dokdo, an indigenous island that belongs to the Republic of Korea, was banned from being marked on the Korean Unification flag as a political act contrary to the Olympic Spirit. On the other hand, the IOC has shown a contradictory attitude, allowing Dokdo to appear as Japanese territory on the Tokyo 2020 Olympic Torch Relay map not being regarded as a political act.

What is worse, the IOC arbitrarily allows racist and xenophobic expressions against the Olympic Spirit.

The IOC has announced that it is allowed to bring the Rising Sun Flag into the 2020 Tokyo Olympic stadiums.

Accordingly, VANK created a digital poster to inform the international community of the IOC, which is driven by supporters with capital strength, not keeping the Olympic spirit.

The digital poster created by VANK highlights the IOC’s interest in sponsors’ capital rather than the Olympic spirit through the scales.